Same Smile, New Face

When you walk onto a Challenger site our staff will always greet you with the same warm and welcoming smile. On the 1st of July 2013, Challenger officially re-launched under the new brand of Challenger Services Group Pty Ltd.

Reflecting the continual growth of the business and expanded capabilities, Challenger engaged Brand Results to ensure that the rebranding occurred in line with the changing dynamics of the property service industry and wanting a new image that would reflect Challenger’s vision and values.

As a business and in particularly for our clients, Challenger’s strategic direction is tailored towards providing a holistic outsourcing approach in the areas of cleaning, housekeeping, compliance cleaning, stewarding and general soft service and hospitality support staff. This strategy is reflected in our current business structure and in the services delivered to our current clients.

As a result of this holistic approach, the company has conducted extensive research and now has access to the latest equipment and products resulting in the best solution to our customers’ requirements. As such, we have now developed tried and tested synergies between all services to make a greater impact together, than they would separately.

The importance of concentrating on forming strong synergies amongst the deliverable services of our operation is directly related to maximising productivity and efficiency. The better synergy the service elements have together, the more productive and efficient those operations will run. The more efficient and productive an operation is run, the more profits will result. Synergies may be elusive, but they are one of the most important objectives in business. To acquire synergy will result in more efficiency, more efficacy and higher profitability.

“With the national expansion of Challenger and the introduction of our new logo and name coming into play, this is definitely an exciting time for our company and a credit to the staff and management involved since the company was first established in 1996.”

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